Market Entry (Support)

A proper strategy is essential when considering entering a market—whether it be completely new (greenfield) or already established (brownfield). This strategy is formed not only by general criteria—such as the number of market-contesters and potential revenue—but takes locally and situationally unique factors into consideration. This is especially true for many less-developed foreign localities. In such cases, the stability of the political regime is not the only concern; we also want to be aware of how exact pressure groups touch upon your intended business operations in the designated area and how these will react to your appearance on the scene need to be considered.

Market Entry Support

Types of Operations

At Market Entry, all aspects of intelligence gathering are combined. TGI uses a mixture of open source, human engineering, exclusive source reporting and analysis to support your needs. We also advise how to best structure potential corporate social responsibility (CSR) and other localization programming.

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Intelligence Support

Through extensive and varied intelligence-gathering methods, we identify the particular influences at play in the locality you are interested in. "Stakeholder Analyses", "Expert Debriefs", and "Risk Analyses" clarify what is most important to the success of your venture. We support your decision-making in high-risk, high-return playing fields by identifying structural opportunities and avoiding the risk of aligning yourself with dubious or unstable organizations.

Quartermaster Services

At TGI, we offer unique Quartermaster Services, where new localities are expedited and primary communication channels are established by our expert personnel. This ensures that your company experiences a soft landing upon arrival. In addition, we can take care of all preparatory intelligence/security requirements ranging from Network-Building to Physical Security Organization. Moreover, through our Risk Assessments and Counterintelligence Reports, we can minimize the risk of negative influences and map out the likelihood of various future scenarios facing you for your benefit.

Suriname Files

As a Dutch-speaking firm with years of experience and substantial networks in the complex Surinamese society, we are uniquely positioned to introduce you to the emerging Suriname market. Through a deep knowledge of local norms and key players, we at TGI ensure the best possible long-term oriented connection is established between your company and Suriname parties—a relationship that will prove valuable for years to come.

Our approach

Level of Impact

Indicate

The first step in our approach is ‘indicate’.  This step has the lowest level of impact. The act of indicating entails pointing out why something has happened. To save both time and effort later on, it is important to start with the indicate step. The indicate step allows the formulation of well thought out strategies and is thus able to prevent common mistakes. At TGI, our specific approach entails mapping out the relevant playing field so that our client knows exactly who is responsible for what and who they should approach. The indicate step explains why something has happened or why someone has done something. At TGI, we are able to use our expertise in a variety of methods, from OSINT to HUMINT, to explain a particular phenomenon. The exact methodology undertaken depends on the needs and wishes of the client. A sound explanation of the past is a precondition for an adequate approach to the future.

Forecast

The second step in our approach is ‘forecast’. Building on the first step, its impact is higher than that of ‘indicate’ as approaches to the future are based on forecasts. Without careful consideration, unfounded gambles can quickly turn into expansive mistakes. However, on the flip side, inaction will always put you behind the competition where you might miss attractive opportunities. This dilemma can be solved by basing forecasts on solid, up-to-date intelligence. At TGI we have the expertise and methods to construct high quality forecasts on a wide range of issues. In the forecast step we extensively analyse the results from the indicate step to determine the most likely course of action and worst-case scenarios. This allows you to capitalise on rewarding opportunities whilst being prepared for any threats to your business. An adequate understanding of the future takes away uncertainty and puts you in control.

Influence

‘Influence’ is the third step in the TGI approach and has an even greater impact than ‘forecast’. Whereas the previous two steps are intellectual, influencing involves the exercising of power on another actor to change his or her conviction on a certain topic and/or planned course of action regardless of whether the other actor knows that it is being influenced or not. The right influence simultaneously increases opportunities and reduces threats. At TGI, the ‘influence’ step predicts the positions of certain actors and provides an indication of what has happened to determine how best to influence those actors. This means that we combine our research and analytical capabilities with our extensive network of influential people to create a new development or event and/or to steer an existing development in the desired direction. TGI can influence the right actors or developments to put you in control.

Act

The final step in the TGI approach is ‘act’. This has the greatest impact of all four steps. This step is last because it depends on a sound explanation of the past and an adequate prediction of the future. Furthermore, it is also not possible to act on a development or opportunity that has not yet been created. Acts are most effective if they are carried out with full determination and the right combination of capabilities. Tt TGI we meet both requirements. The ‘act’ step is what TGI’s approach is all about. The three previous steps have been building up to, and laying the foundation for, this last step. At this point we have explained a development in the ‘indicate’ step, we have predicted the most likely course of action and the worst-case scenario in the ‘forecast’ step and we have created the right developments in the ‘influence’ step. It is now time to capitalise on the opportunities created and have intelligence put you in control.

"We see an opportunity in every difficulty. We simply enjoy the challenge and always seek for the right solution."

Sander Kokken - Chief Operating Officer

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